This “Notice at Collection” provides certain disclosures about our collection, processing, sharing, selling, targeted advertising, and retention of certain states’ residents’ personal information, including in the past 12 months.
Categories of Personal Information
The personal information we collect is described in the “Type of Information We Collect” section of our Privacy Policy, which specifically includes the following categories of personal information (as defined in applicable laws), including sensitive personal information (as defined in applicable laws):
Identifiers, such as name, email address, username and password, postal address, telephone number, signature, government-issued identifier, license plate number, IP address, and other similar identifiers.
Characteristics of protected classifications and demographic information, such as gender, age, race, disability status, sexual orientation, gender identity, military/veteran status, marital status, national origin, and medical information.
Commercial information, including information about your interests and consuming history or tendencies, such as products or services considered; transaction information when you request information, contact Guest Services, or purchase, return, request or exchange a product or service, including payment card information or other financial information; information provided in response to surveys or other research conducted on our behalf; and information you provide in public forums.
Internet or other electronic network activity information, including information regarding your interactions with us online and information we obtain from third parties about use of our applications on third-party platforms or devices.
Geolocation data, including precise or approximate location information provided by a mobile device or other device or product interacting with or detected by our sites, applications, or physical properties, where we are permitted by law to process this information.
Audio, electronic, visual, or similar information, including telephone call recordings, other voice recordings, and still or video images captured by cameras or readers on or around our physical properties.
Inferences based on the above.
Categories of Sources of Personal Information
As further described in the “How We Collect Your Information” section of our Privacy Policy, the sources from which we collect personal information are: directly from our guests, third-party sites or platforms that you link with your registration account, analytics tools, social networks, advertising networks, and third-party services that update or supplement information we hold about you (e.g., from trusted sources, such as data providers).
Purposes for Which Personal Information is Collected, Processed, and Disclosed
We collect personal information so that we can best serve you, including to fulfill your requests and to share offers or information that we think you may be interested in. As further described in the “Use of Your Information by The Walt Disney Family of Companies” section in our Privacy Policy, we generally collect and use the above-listed categories of personal information for the following purposes: to provide and manage our sites, applications, products, and services, and for other business or commercial purposes, such as advertising, marketing, and to improve our products and services.
To accomplish these purposes, we specifically disclose certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. We disclose each category to business partners, service providers/processors, government entities, and other third parties as described in the “Sharing Your Personal Information With Other Entities” section of our Privacy Policy.
As described above, we may process “sensitive personal information” (as defined by applicable law), including information revealing race; ethnicity; racial, ethnic, or national origin; citizenship; immigration status; religious beliefs; mental or physical condition or health diagnosis; sexuality; sexual orientation; status as transgender or non-binary; status as a victim of a crime; genetic data; biometric information; a child’s personal information; and precise geolocation. We do not sell or share this information and we do not use or disclose sensitive personal information for purposes other than those permitted by applicable laws, including Section 7027(m) of the California Consumer Privacy Act regulations.
“Selling,” “Sharing,” or Processing Personal Information for “Targeted Advertising”
Certain data collection and disclosures related to you and your activity on our sites and applications, such as by third parties for purposes of interest-based advertising and social media tools may, be a “sale” or “sharing” or constitute “targeted advertising” under applicable privacy laws. As defined by such laws, we “sold” or “shared” or processed for “targeted advertising” certain data elements within the following categories of personal information: identifiers, demographic information, commercial information, Internet or other electronic network activity information, approximate geolocation, and inferences drawn from the above. We “sold,” “shared,” or disclosed for the purpose of “targeted advertising,” each category to business partners and other third parties as described in the “Sharing Your Personal Information With Other Entities” section of our Privacy Policy, including those who provide advertising, marketing, analytics, data augmentation, or audience measurement; other online third-party branded tools or functionality (such as maps or video players); and social networks.
The purposes for which we “sell,” “share,” or process your personal information for “targeted advertising” are to assist us with advertising, marketing, audience measurement, and other functionality on our digital properties as further described in the “Use of Your Information by the Walt Disney Family of Companies” section of our Privacy Policy.
We do not “sell,” “share,” or process for “targeted advertising” the personal information of known minors under 18 years of age.
If you would like to opt out of “targeted advertising” or the “sale” or “sharing” of your personal information, you may click the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link in our website footers or in our application settings. If you are logged in, we may be able to associate your choice with your account and apply it to data sharing occurring through the digital property which you are visiting (across your browsers and devices) as well as other digital properties of The Walt Disney Family of Companies. You can confirm the status of your choice or opt out or in by clicking “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” on each property. If you are not logged in, your opt-out will be specific to the property and device or browser on which you made your election. For our other digital properties, to opt out, select “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” on each. If you clear your tracking history or use another browser or device, you’ll need to opt out again. You can also submit this opt-out form, which may enable us to apply your opt-out more broadly, for example, to stop data sharing in connection with advertising intended to reach you on platforms not operated by Disney (e.g., social media platforms).You may enable online, where available, a universal tool that automatically communicates your opt-out, such as Global Privacy Control (“GPC”), which we’ll process as if you had opted out through the toggle.
Timeframe for Retaining Personal Information
We retain each category of personal information that we collect for as long as necessary to fulfill the purposes described in our Privacy Policy, including to satisfy legal or reporting requirements. What this means in practice will vary for different types of information, but the criteria assessed in the data retention analysis take into account ongoing business or legal needs for the information, for example in relation to tax, health and safety, and potential or actual disputes or investigations.
More information, including a description of your legal rights, can be found in the “Privacy Rights” section below.
Residents of certain US States (including, as of July 31, 2025: California, Colorado, Connecticut, Delaware, Iowa, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia) have rights relating to the collection, use, disclosure, and other processing of their personal information, subject to applicable legal exceptions and requirements. The exact scope of these rights may vary by state:
Right to Know/Access
You may have the right to know what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, “selling,” or “sharing” personal information or processing for “targeted advertising,” the categories of third parties to whom we disclose personal information, the categories of personal information disclosed to third parties, and the specific pieces of personal information we have collected about you in a usable format.
Right to Data Portability.
You have the right to access your personal information in a portable format.
Right to Delete
You have the right to request that we delete the personal information we have collected from or about you.
Right to Correct
You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt Out of Targeted Advertising, Sale, or Sharing of Personal Information
You have the right to “opt out” of “targeted advertising” and the “sale” or “sharing” of your personal information.
Right to Request Categories of Third Parties
You have the right to request a list of the categories of third parties to which we have disclosed your personal information.
Right to Request Specific List of Third Parties (MN and OR Residents only)
You have the right to request a list of the specific third parties to which we have disclosed personal information.
Right to Appeal
Certain states permit you the right to appeal a decision we have made in connection with your privacy rights request.
Right to Non-Discrimination
You have the right to not receive retaliatory or discriminatory treatment in connection with a request to exercise your rights. However, the exercising of the rights described below may result in a different price, rate, or quality/level of product or service where that difference is reasonably related to the impact the right has on our relationship with you or is otherwise permitted by law.
Right to Request Removal of Content (CA Residents only)
California residents under the age of 18 may make requests to remove content.
Shine the Light Requests (CA Residents only)
You have the right to request information under the Shine the Light Act.
Making a Request to Know, Access, Delete, or Correct Your Personal Information or Request a List of Categories or Specific Third Parties
To make a request to know, access, delete, or correct, or to request a list of categories or specific third parties, please visit usprivacy.disney.com. To submit a request by phone, you may call (877) 466-6669. Before completing your request, we may need to verify your identity. We will send you a link to verify your email address and may request additional documentation or information solely for the purpose of verifying your identity.
Making Requests to Opt Out of Targeted Advertising or the Sale or Sharing of Personal Information
To submit a request to “opt out” of “targeted advertising” or the “sale” or “sharing” of your personal information you may click on the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link in our website footers or in our application settings. You can also submit this opt-out form, which may enable us to apply your opt-out more broadly, for example, to stop data sharing in connection with advertising intended to reach you on platforms not operated by Disney (e.g., social media platforms). You may also enable online, where available, a universal tool that automatically communicates your opt-out, such as GPC, which we’ll process as if you had opted out through the toggle.
Right to Use an Authorized Agent to Make Requests
Certain states permit you to use an authorized agent to submit a request to know or an access, deletion, correction or opt out request on your behalf. Authorized agents may submit such requests at usprivacy.disney.com/agents. Authorized agents can make a request on your behalf if we are provided with verification of your identity and confirmation that you provided the agent authority to act on your behalf.
Requests for Removal of Content
California residents under the age of 18 may make requests to remove content by sending an email with a detailed description of the specific content or information to be removed to usprivacy@twdc.com. Please be aware that such a request does not ensure complete or comprehensive removal of the content or information you have posted and that there may be circumstances in which the law does not require or allow removal even if requested.
Shine the Light Requests
To make a request for information under the Shine the Light Act, please send an email to usprivacy@twdc.com
Right to Appeal
To appeal, you may email us at usprivacy@twdc.com. If you are unsatisfied with the way that we have handled your appeal, you may have the right to complain to your state’s Attorney General.
This data reflects all requests received from individuals in the US as well as certain requests from individuals outside of the US between January 1 and December 31, 2024. Click here to see information regarding Hulu’s Privacy Rights Metrics, which are not incorporated here.
Request to Know
Requests Received: 1,253
Requests Completed in Whole or in Part: 1,024
Requests Denied*: 229
Average Days to Complete: 4
Request to Delete
Requests Received: 17,306
Requests Completed in Whole or in Part: 15,324
Requests Denied*: 1,982
Average Days to Complete: 5
Request to Correct
Requests Received: 498
Requests Completed in Whole or in Part: 342
Requests Denied*: 156
Average Days to Complete: 3
Do Not Sell My Personal Information
Requests Received: 4,929,994
Requests Completed in Whole or in Part: 4,929,973
Requests Denied*: 21
Average Days to Complete: 1
* Requests may be denied in whole or in part due to various factors including because a request was not verifiable, was not made by a consumer, was made multiple times, or called for information exempt from disclosure.
Members of The Walt Disney Family of Companies may offer various and different loyalty or promotional programs that provide certain benefits to our guests. For example, we may provide special offers or discounts to our guests as part of certain programs, promotional campaigns, subscriptions, or other offerings. We may also provide discounts when guests sign up to receive marketing messages or when guests claim a specific offer. In this Notice of Financial Incentives, we refer to these various programs and offerings as the “Programs.”
Your participation in the Programs is optional. To learn more about the details of our Programs, including the material terms, please visit our Loyalty Programs/Financial Incentives page, where you can review the specific terms of each Program and learn how to opt out at any time in accordance with the applicable terms of each program. If you have any questions or require assistance, please contact us at usprivacy@twdc.com.
In general, we collect personal information to support and fulfill the Programs, which could include identifiers, demographic information, commercial information, Internet or other electronic network activity information, geolocation data, audio, electronic, visual or similar information, and inferences drawn from the above. For additional details on the types of information we may collect, please see our Notice at Collection above or the “Types of Information We Collect” in our Privacy Policy. Because we collect personal information, the Programs may be considered to be “financial incentives” or “price or service differences” under applicable law. We may “sell” or “share” your personal information with third parties or use it for “targeted advertising” in connection with the Programs as described in this notice, including to the categories of third parties described above in our Notice at Collection. If you ask us to delete your personal Information or request to opt-out of “selling,” “sharing,” or “targeted advertising,” we may not be able to provide you with access to these Programs.
To the extent the Programs are reasonably related to the value of guest personal information, the method for calculating this value would include the expenses related to our offer (such as the costs of providing discounts, free shipping, or other promotions, intellectual property or marketing costs, and other related expenses). The value of the guest personal information that we collect will vary depending on the engagement by each guest.
If you have a question about this notice, or our privacy policies and information practices, please send an email to usprivacy@twdc.com.