Frequently Asked Questions About Bluetooth® Technology
This page provides answers to frequently asked questions about Bluetooth® Low Energy (BLE) and how it is used at the Walt Disney World Resort, the Disneyland Resort, and Aulani, a Disney Resort & Spa (collectively, the “Resorts”). For answers to frequently asked questions about Guest privacy at the Resorts, please visit https://privacy.thewaltdisneycompany.com/en/resortfaqs/.
What is Bluetooth® Low Energy (BLE) and how is it used at the Resorts?
Bluetooth technology is a communication standard designed for short-range data exchange between devices. You may be familiar with it as it is commonly a feature in mobile phones, smart watches and even cars. BLE is a form of Bluetooth communication that requires only low power consumption, which is ideal for some kinds of device-to-device communication that only require small amounts of information to be sent or received.
Select locations throughout the Resorts include BLE beacons, which are small radio transmitters. These BLE beacons may communicate with certain other Bluetooth-enabled devices, such as mobile phones or “smart” devices that have Bluetooth capability. The exchange of information is designed to allow you to enable certain interactive or personalized experiences and to improve the Guest experience.
Guests can visit the Resorts without using BLE; however, certain features of Resort experiences are dependent upon BLE, including some personalized offerings.
The BLE beacons are not GPS-based and do not enable collection of continuous location signals. However, we may be able to ascertain the location of Guests who choose to use certain BLE-enabled devices or products at the Resorts.
What information do the Resorts collect through BLE and how is this information used?
BLE beacons at certain locations within the Resorts communicate with our apps on your Bluetooth-enabled mobile device and certain other BLE-enabled devices or products, such as MagicBand+ products and Astromech Droid Units (collectively “your BLE-enabled devices”) to trigger certain effects or experiences on or from your BLE-enabled devices.
In addition, your BLE-enabled devices may also broadcast data that, when received by our BLE beacons, may allow us to provide other interactive or personalized experiences. Our BLE beacons may also receive data broadcast by your BLE-enabled devices to determine your location and enable certain personalized experiences.
The security, integrity and confidentiality of your information are extremely important to us. We have implemented technical, administrative and physical security measures that are designed to protect Guest information from unauthorized access, disclosure, use and modification. From time to time, we review our security procedures to consider new technology and methods, as appropriate. Please be aware that, despite our best efforts, no security measures are perfect or impenetrable.