PRIVACY AT THE WALT DISNEY WORLD RESORT, THE DISNEYLAND RESORT, AND AULANI, A DISNEY RESORT & SPA, AND ON DISNEY CRUISE LINE VACATIONS

FREQUENTLY ASKED QUESTIONS ABOUT MAGICBAND, MAGICBAND+, AND DISNEYBAND+ PRODUCTS

This page provides answers to frequently asked questions about MagicBand, MagicBand+, and DisneyBand+ products, Key to the World Cards, Admission Cards, and Disney PhotoPass Cards at the Walt Disney World Resort, the Disneyland Resort, and Aulani, a Disney Resort & Spa, and on Disney Cruise Line vacations (collectively, the “Parks and Experiences”). For answers to frequently asked questions about Guest privacy at the Parks and Experiences, please visit https://privacy.thewaltdisneycompany.com/en/resortfaqs/. Availability and specific features may vary depending on the experiences with which you choose to engage or the products or services you purchase, as well as the specific Resort, park, hotel, experience, ship, or destination that you visit.

HOW DO THE RF DEVICES WORK?

MagicBand, MagicBand+, and DisneyBand+ products; Key to the World Cards; Admission Cards; and Disney PhotoPass Cards are radio frequency (RF) technology-enabled devices (collectively, “RF Devices”). Use of the RF Devices allows us to authenticate you and the benefits associated with you if you choose to claim one or more RF Devices using your Disney Account. As further described below, we may be able to determine the location of Guests using or wearing RF Devices at the Parks and Experiences.

Key to the World Cards, Admission Cards, and Disney PhotoPass Cards (together, “RF Cards”) contain a passive HF radio frequency chip. MagicBand, MagicBand+, and DisneyBand+ products contain an HF radio frequency device as well as a transmitter that sends and receives RF signals through a small antenna inside the MagicBand, MagicBand+, and DisneyBand+ products. MagicBand+ and DisneyBand+ products also contain a Bluetooth chip that can permit communication with other Bluetooth-enabled devices (if you choose to pair your MagicBand+ and DisneyBand+ products with such devices), as well as with sensors at our Parks and Experiences.

Certain benefits, such as park entry and Lightning Lane redemption, can be unlocked by “tapping” your RF Device to short-range touch points located within our Parks and Experiences. MagicBand, MagicBand+, and DisneyBand+ products can be detected by long-range sensors placed in select locations in our Parks and Experiences. Additionally, MagicBand+ and DisneyBand+ products may communicate with sensors located in our Parks and Experiences to trigger certain effects or experiences in the Parks and Experiences, on your MagicBand+ or DisneyBand+ product, or in our mobile apps.

IS MY INFORMATION STORED ON THE RF DEVICES?

The RF Devices themselves do not store your personally identifying information. Rather, the RF Devices contain a randomly assigned code that securely links to an encrypted database. This allows us to associate your RF Device with the benefits you have purchased and to collect information regarding your interactions with the various RF Device sensors located at the Parks and Experiences.

CAN DISNEY TRACK MY LOCATION USING THE RF DEVICES?

The RF Devices are not GPS-based and do not enable collection of continuous location signals. However, we may be able to determine your location through the RF Devices while you are at our Parks and Experiences. For example, MagicBand, MagicBand+, and DisneyBand+ products can be detected by long-range sensors placed in select locations in our Parks and Experiences.

HOW DO YOU USE INFORMATION COLLECTED THROUGH THE RF DEVICES?

For information on how our Parks and Experiences use personal information that is collected during your visit, please visit https://privacy.thewaltdisneycompany.com/en/resortfaqs/.

IS INFORMATION COLLECTED THROUGH THE RF DEVICES SHARED?

For information on the sharing of personal information with other members of The Walt Disney Family of Companies or with third parties, please visit https://privacy.thewaltdisneycompany.com/en/resortfaqs/.

WHAT CONTROLS OR CHOICES DO I HAVE WITH RESPECT TO PERSONAL INFORMATION COLLECTED FROM ME THROUGH THE RF DEVICES?

For more information on your controls and choices, please visit https://privacy.thewaltdisneycompany.com/en/resortfaqs/.

CAN I USE MY RF DEVICE AFTER MY VACATION?

Guests can keep their MagicBand, MagicBand+, and DisneyBand+ products after their vacation and may be able to use them on a return visit, or on visits to other Parks and Experiences. In addition, from time to time, members of The Walt Disney Family of Companies may introduce products, services, or experiences that can recognize the RF Devices and deliver experiences or value in or outside the Parks and Experiences if you choose to use your RF Device for those purposes. Information will be collected in connection with such use only if you choose to avail yourself of such products, services, or experiences.

CAN I PAIR MY MAGICBAND, MAGICBAND+, OR DISNEYBAND+ PRODUCT TO OTHER DEVICES?

From time to time, members of The Walt Disney Family of Companies may introduce products, services, or experiences, or collaborate with third party companies to introduce products, services, or experiences, that Guests can choose to pair to their MagicBand, MagicBand+, or DisneyBand+ products to enable additional experiences or value in and/or outside the Parks and Experiences. MagicBand+ and DisneyBand+ products may be paired with your mobile device using the My Disney Experience, Disneyland, or Disney Cruise Line Navigator apps.

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